This week the topic was design and with that we were instructed to review a few pieces of literature that corresponded with design and the principles that pertain to the subject. Previous to the readings I really didn’t think to much about design and the part it played. However, after reading through some of the readings Ive truly come see how significant design is in the world of marketing, art and production. Massimo Vignelli, a former Italian designer, was one of the pioneers I learned about this week. One of the things he said the really stuck out to me was when he spoke about the “new age of computers” and the overpopulation of design. He basically said that out of all the thousands of design templates, all we really need is one basic one, the simplistic ones. This really stuck out to me because the statement couldn’t be truer in today’s world of advertisements and promotions. I think that while flashy forms of design can be fascinating, they can become overbearing and can sometimes overshadow the central meaning behind the design. I found the article A Kid’s Guide to Graphic Design by Iconic Designer Chip Kidd to be really interesting as it spoke on design techniques and how certain designs appeal more to certain individuals and how certain forms of media use design. Overall the readings this week, while short, were really informative and fun to read.
Have you ever seen a billboard promoting either a product, film or even a public service announcement and thought to yourself, “I can do better than that”. Well that’s exactly what I thought as I was able to create my very own billboard thanks to the awesome website PassItOn. The site allowed me to use a template and create my very own public service announcement. For this activity I wanted to once incorporate my created character, Rocket Richard. To do this a began brainstorming ideas of how I could create a public service announcement around the character. I thought of the traits and values Rocket exemplifies and settled in on sportsmanship, as this also pertains to hockey. The billboard features Rocket displaying sportsmanship qualities with fellow NHL players as well as large text that shows the boards overall meaning. The activity was fun and the process of creating it was fairly easy, minus the brainstorming. Overall I like the template I used and I am happy with the way mine turned out, as I could see something similar in real life.
For this design assignment I was instructed to add or place myself or others into a setting that they would seem out of place in. For this particular task I wanted to incorporate my created character, Rocket Richard. Being that my character is a hockey player I wanted to somehow place him and fellow players in an environment that they did not belong in. However, I didn’t want to just choose some random setting I wanted to somehow tie it to my characters lore. If you are familiar with my character Rocket then you know that he spent a lot of time as a child watching rockets at a nearby NASA testing facility that his late father worked at. This gave me the idea to place Rocket and these world class athletes in a place where rockets eventually go, space. The photo is that of several NHL players and Rocket as a young child playing hockey on the moon. I created this image in adobe Photoshop and I think overall it turned out fairly well. It was extremely difficult trimming the photos of the players. This was a necessary step in the sense that I could place them in the new setting without any residue of the previous background. It took awhile but I am happy with the final product.
If you watch professional hockey or live in the DMV area you’ve probably heard of Alex Ovechkin. He is a 14 year veteran and captain of the Washington Capitals. Throughout his 14 year career Ovechkin has placed himself along the greatest players to ever play the game. He has won several individual awards and has helped create a standard of regular season success in Washington. Prior to the spring of 2018 the Washington Capitals had never won the ultimate prize, the Stanley Cup. During the time Ovechkin has played on the Capitals, Known as the Ovie Era, the teams he led were almost always at the top of the standings and were annual Stanley Cup favorites. However ever spring the team would find new and excruciating ways to come up short in the postseason. Experts and the media would look at the teams failures and place large amounts of the blame on Ovechkin. They would make claims that he would never win a championship and that he wasn’t capable of achieving such a goal. Although he had the world against him he and his teammates kept working and finally broke through to secure the franchises and Ovechkin’s first Stanley Cup. Due to his perseverance he was able to achieve his ultimate goal and because of that I felt that his story would be perfect for this particular assignment. For this task I was instructed to create a motivational poster of my liking. I found a great website that allowed me to create one using a template that the site provided. The site and that template can be found here. I think that the over message and story I used for my poster worked out well and I think overall it turned out great.
This week we really focused on design and the principles and techniques that correspond with it. This weeks daily creates that I participated in focused heavily on design, mostly photo editing. The three that I created involved incorporating images into scenes or backgrounds that they might not normally be in. I had a really fun time this week with the daily creates as they allowed me to play around with Photoshop software.
Daily Create one: For the first daily create we had to take a television show from the past and incorporate ourselves into the show. For this I used a poster from the television show 21 Jump Street and placed a head shot of myself over one of the actors. I used snap chat for this photo editing and I think it turned out fairly funny.
Daily Create Two: The second create was changing the marshmallow man from the film Ghostbusters into something else. For this I decided to edit in my childhood idol and hero Alex Ovechkin hoisting his first, and the Washington Capitals first ever Stanley Cup.
Daily Create Three: The third and final create for this week found me finding a new commercial/clip for Dunkin Donuts, or the newly improved “Dunkin”. I saw a funny clip of someone getting dunked in a dunk tank and felt that a company with the name Dunkin could possibly use a clip similar to this.