Weis Markets Design Blitz

This week I was given the task to carry around my camera and take photos of different designs, these photos could be of advertisements, objects or pretty much anything I found worthy of capturing. At first I wasn’t sure what to photograph but while at work I had the great idea to capture a few of the thousands of advertisements and designs located within my local Weis Market. For those of you unfamiliar with the store Weis, its a grocery store chain located along the east coast. Grocery stores are littered with advertisements and cool and interesting designs, I saw this as the perfect place to capture a handful of photographs pertaining to a few key design concepts. After searching throughout the store I decided on the photos that I felt best represented a few of the design concepts listed below:


  • color
  • typography
  • metaphors/symbols
  • minimalism & use of space
  • form/function/message
  • balance
  • rhythm
  • proportion
  • dominance
  • unity

After I decided on which photo corresponded to each concept I selected I then posted my photos on my Instagram page to share with my DS106 colleagues. In all I took 10 photos and decided to discuss four of them, each representing a differemt design concept. Feel free to comment below on the other images and try to match them to the other design concepts.

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Image 1: I decided this ad for pistachios was a perfect example of minimalism/Use of space. The ad is simplistic and shows exactly what is advertised and uses a sleek photo that feels minimal but gets the point across.

Image 2: This image is that of a balloon in the produce department advertising locally grown food. I felt this matched perfectly with the design concept Form/Function/Message as it clearly gets across what its meant to represent.

Image 3: Image three is a gift card for American Eagle. This image represents Dominance as the trademarked logo sticks out and is a easily recognizable logo that is associated with the company.

Image 4: the final image I selected was a Coke box. I think this image perfectly represents Typography as the font coke uses is one that is immediately associated with the company. Anywhere you see this font you immediate think of the coca cola brand.


Overall I had a great time with this assignment and found it extremely relaxing. I hope you enjoyed looking through the photos I captured.





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